Found this from a business magazine interview I gave almost 10 years ago… seems just as timely today. -db
“Business is changing faster than ever so companies have to be focused, strategic and fast to maintain profitability. One way to stay ahead of this trend is for the bigs to partner with the smalls to offer the best of both worlds to their customers. Matching smalls with bigs brings the winning combination of Speed, Service, Skills and Selection to the marketplace.
This business model is growing because each company can focus on what they do best while allowing their business partner to bring even more elements to the table to further exceed the expectations of their customers while creating added value in the process. Deeply satisfied customers today become long term loyal customers in the future.
This type of symbiotic relationship is like the important connection of a cruise ship to a tugboat. While each one serves a very different function for the overall success of the experience, the customer may only see the big cruise ship and not realize that the 100 times smaller tugboat is what did most of the work to actually get them out to sea. Each business needs the other to be excellent at what they do well, and when each side learns to trust the rhythm of shared strengths and core values. It’s common to see a business barely surviving explode with growth by rapidly moving ahead and thriving from strategic partnership.”